About AMPCo
AMPCo is the commercial publishing and healthcare engagement business of the Australian Medical Association. We combine trusted medical media, a permissioned practitioner database and targeted campaign channels to help healthcare organisations reach and engage Australia’s doctors.
AMPCo is a wholly owned subsidiary of the Australian Medical Association, operating as its commercial publishing and healthcare engagement business.
Yes. AMPCo is wholly owned by the Australian Medical Association (AMA), the peak professional body for doctors in Australia.
Audience & Reach
AMPCo provides access to a large, verified audience of Australian healthcare professionals through the Medical Journal of Australia, InSight+, the Medical Directory of Australia and targeted campaign channels. Reach varies by specialty, channel and campaign objective.
Yes. AMPCo’s practitioner data and media environments support segmentation by specialty, clinical interests, geography and other criteria to help organisations reach the most relevant clinicians.
Yes. AMPCo’s brands and data cover general practitioners and specialists across medical disciplines, enabling engagement with both broad and highly targeted practitioner audiences.
Data & Compliance
The Medical Directory of Australia (MDA) is Australia’s longest-running and most comprehensive permissioned database of medical practitioners, used to support compliant outreach, segmentation and engagement with verified healthcare professionals.
AMPCo does not sell raw email lists. Practitioner engagement is delivered through permissioned data use, trusted media environments and compliant campaign execution aligned with applicable privacy and industry requirements.
AMPCo operates with a strong focus on privacy, permission and responsible use of practitioner data, in line with applicable Australian privacy requirements and healthcare communication standards.
AMPCo can support CRM enrichment, audience segmentation and campaign workflows that align with your internal systems and commercial processes. Integration options depend on your requirements and the products or services being used.
Campaigns & Media
AMPCo supports education, awareness, promotion and engagement campaigns across email, display, content-led formats, newsletters and integrated multi-channel programs for healthcare organisations.
Yes. AMPCo can help promote webinars, conferences and professional events through targeted outreach, trusted media environments and audience-building programs.
Yes. AMPCo offers sponsored content and education opportunities across its publishing brands and digital environments, subject to editorial and compliance requirements.
Yes. AMPCo works with pharmaceutical, medical device and broader healthcare organisations to deliver compliant, targeted engagement with Australia’s medical profession.
Media & Publishing
The Medical Journal of Australia is Australia’s leading general medical journal, publishing peer-reviewed research, reviews and clinical content for the medical profession.
InSight+ is AMPCo’s online medical news and opinion platform, delivering timely clinical news, commentary and analysis for healthcare professionals.
Research submissions to the Medical Journal of Australia are managed through the journal’s editorial process. Visit mja.com.au for author guidelines and submission information.
Contributions to InSight+ are managed by the editorial team. Visit insightplus.mja.com.au or contact the InSight+ editorial team to discuss potential contributions.