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How Our Clients
Use AMPCo

Here are some of the practical ways we help our clients reach, inform and engage Australia’s doctors across the full spectrum of clinical communication, education and promotion.

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  • Disease awareness and therapeutic area education
  • New treatment/product education (pre- and post-PBS] listing)
  • Clinical guideline updates and best practice dissemination
  • CPD-aligned content
  • Key opinion leader-led thought leadership and expert commentary
  • Deep-dive thematic programs (eg, supplements, podcasts, webinars)
  • Product launches (especially PBS listing periods)
  • Always-on brand campaigns
  • Specialty-specific targeting (eg, cardiologists, GPs, oncologists)
  • Multi-channel campaigns (email, display, content)
  • Event promotion (webinars, dinners, conferences)
  • CRM enrichment and ongoing data maintenance
  • Territory design and optimisation
  • Target list creation and segmentation
  • Call planning and coverage optimisation
  • Sample distribution tracking and compliance
  • Aligning marketing campaigns with sales activity.
  • Market mapping by specialty, geography and practice type
  • Customer segmentation and profiling
  • Campaign performance and engagement analytics
  • Audience behaviour insights (content consumption, engagement)
  • White space identification (underserved segments/regions).
  • Medicine recalls and safety alerts
  • Supply shortages and back-in-stock notifications
  • TGA/PBS regulatory updates
  • Practice management updates (eg, billing, compliance changes)
  • Public health communications
  • Targeted notifications to specific practitioner cohorts.
  • Webinar recruitment and attendance generation
  • In-person event promotion (dinners, conferences, symposia)
  • Audience building for ongoing education programs
  • Post-event follow-up and re-engagement
  • Community building within specialties.
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Start engaging the right doctors, with precision and credibility

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How We Help Organisations
Reach Australia's Doctors

The AMPCo
Engagement Model

AMPCo connects healthcare organisations with Australia’s doctors through a powerful combination of trusted medical media, a permissioned practitioner database, and targeted campaign execution.

By integrating data, content and distribution, we enable precise, compliant and effective engagement with verified healthcare professionals.

Define the audience

Segment practitioners by specialty, behaviour, geography and clinical interests

Select the channel

Activate via media, email, direct mail, fax or integrated campaigns

Deliver the message

Through trusted environments and targeted outreach

Measure and optimise

Track engagement and refine performance to maximise impact.

The result is clear

Relevant communication, delivered to the right doctors, in the right context, at the right time.

Define the audience

Segment practitioners by specialty, behaviour, geography and clinical interests

Select the channel

Activate via media, email, direct mail, fax or integrated campaigns

Deliver the message

Through trusted environments and targeted outreach

Measure and optimise

Track engagement and refine performance to maximise impact.

The result is clear

Relevant communication, delivered to the right doctors, in the right context, at the right time.

Explore our products and capabilities

A complete platform for engaging healthcare professionals

AMPCo combines data, activation channels and media to deliver precise, scalable engagement with Australia’s doctors.

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Solutions product 1

Data Subscriptions and Licensing

Licensed access to the Medical Directory of Australia provides comprehensive practitioner details, including practice addresses, with the ability to precisely segment audiences.

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Solutions product 2

Targeted Campaign Channels (Data Rental)

AMPCo enables targeted practitioner engagement through a range of execution channels, powered by its permissioned and highly segmented dataset.

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Solutions product 3

Medical Advertising and Education

AMPCo connects healthcare brands with a highly engaged audience of doctors through display advertising in premium publishing environments and integrated clinical content and education.

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