Products

The Medical Directory of Australia (MDA) has existed since 1948, making it one of the longest continuously maintained healthcare datasets in Australia.

The MDA draws on multiple unique sources to continuously update and enrich the data, making it the most comprehensive, precise and up-to-date HCP database in Australia.

Reach verified healthcare professionals with precision using AMPCo’s permissioned practitioner database. Our targeted campaign channels enable segmentation across specialties, behaviours and geography, with full-service execution from audience selection through to deployment, optimisation and reporting, ensuring relevant, compliant communication every time.

Execute campaigns across email, direct mail and fax, tailored to your objectives. From product updates and regulatory communications to education and events, you can use channels individually or in combination to deliver consistent, high-impact engagement with practitioners where and when it matters most.

Engage Australia’s healthcare professionals through trusted clinical environments, including the Medical Journal of Australia and InSight+. AMPCo enables brands to align with credible, high-quality content and reach verified practitioners at scale through display advertising, sponsored content and integrated campaigns.

From awareness through to deeper clinical engagement, our media and education offerings support product communication, disease education and thought leadership. Delivered across digital, newsletter and content-led formats, campaigns are contextual.