Regan McCracken

Head of Sales and Marketing

Senior Pharmaceutical and Life Sciences business consultant with extensive experience in the management of commercial technology teams, implementation of business intelligence, business transformation, sales force effectiveness and optimisation, sales force structuring, and marketing effectiveness solutions across Australia, New Zealand and the Asia–Pacific region.

A commercial effectiveness leader with a deep understanding of the requirements of large corporates with complex, multistakeholder environments as well as the requirements of smaller, agile organisations.

Business owner, Founding Equity Partner and Company Director of Mercurial, which grew into the leading provider of cloud-based business intelligence and analytics solutions within Life Sciences both in Australia and New Zealand and across the Asia–Pacific region. The company was fully acquired by IMSHealth.